Advertising
Landing Page Experience
Landing page experience is a quality assessment of how relevant, useful, and easy to navigate a landing page is for users who click on an ad. Search and ad platforms use this as a ranking factor that affects ad position and cost-per-click.
Examples
An advertiser improves landing page experience by matching the headline to the ad copy, speeding up page load time, and removing distracting navigation elements.
Best Practices
Ensure message match between ads and landing pages, optimize for mobile speed, provide clear and relevant content, and minimize form friction to improve quality scores.