Conversion
Landing Page Optimization
Landing page optimization is the process of improving elements of a landing page to increase conversions. It involves testing headlines, images, forms, CTAs, and layouts to maximize the percentage of visitors who take action.
Examples
A team optimizes its landing page by shortening the form from eight fields to four and sees a 40% increase in form submissions.
Best Practices
Test one element at a time, use heatmaps to understand user behavior, and ensure messaging consistency between ads and landing pages.