Advertising
Quality Score
Quality Score is a metric used by search advertising platforms to rate the quality and relevance of your keywords, ads, and landing pages. Higher quality scores result in lower costs per click and better ad positions.
Examples
An advertiser improves their Quality Score from 5 to 8 by aligning ad copy closely with keyword intent and improving landing page relevance.
Best Practices
Improve quality scores by ensuring tight keyword-to-ad-to-landing-page relevance and optimizing for fast page load times.