Growth Tactics — Acquisition, Activation, Retention, Revenue

How These Tactics Get Selected

The bar for a growth tactic to land in this section is concrete: at least three operators must have shipped it in production, at least one must report the measurable lift it produced, and the underlying mechanic must be repeatable rather than dependent on a one-time tailwind. Tactics that worked once in 2019 and have not been re-tested since 2024 do not appear here. Tactics that depend on a now-banned platform behavior do not appear. Tactics built on dark patterns or that violate platform terms-of-service do not appear, even when they convert.

The 7 tracks cover the entire growth surface most operators care about: acquisition (where do new users come from), activation (how do they reach first value), retention (why do they come back), revenue expansion (how do they pay more over time), referral (do they bring others), community-led growth (do they organise around the product), and growth analytics (can we measure all of this honestly). Each tactic links to the templates, guides, and case studies that ship the same play, so reading the strategy and executing the campaign happens in the same session. The growth flywheel only works when measurement is honest — analytics tactics get equal weight to channel tactics for that reason.