Analytics
Acquisition Cost
Acquisition cost is the total expense incurred to gain a new customer, including advertising, marketing, and sales costs. It is a critical metric for evaluating the efficiency and sustainability of growth strategies.
Examples
A subscription box company calculates that it spends $45 in ads and promotions on average to acquire each new subscriber.
Best Practices
Track acquisition cost by channel so you can reallocate budget toward the most efficient sources of new customers.