General Marketing
Agile Marketing
Agile marketing is an approach that applies agile methodology principles to marketing, using short sprints, iterative testing, and rapid feedback loops. It enables teams to respond quickly to data and market changes.
Examples
A marketing team adopts agile marketing with two-week sprints, daily standups, and retrospectives to improve campaign velocity and adaptability.
Best Practices
Start with a pilot team, define clear sprint goals, and use retrospectives to continuously improve processes and campaign outcomes.