Analytics
Attribution Window
An attribution window is the defined period of time after a user interacts with a marketing touchpoint during which a conversion can be credited to that interaction. It determines which actions receive credit for driving results.
Examples
A company sets a 30-day attribution window, so any purchase made within 30 days of clicking an ad is attributed to that ad campaign.
Best Practices
Choose attribution windows that match your typical sales cycle length and compare results across different window durations for perspective.