Analytics
Blended CAC
Blended CAC is the average cost to acquire a customer across all marketing and sales channels combined, including both paid and organic acquisition sources. It provides a holistic view of acquisition efficiency but can mask channel-specific performance issues.
Examples
A company spends $100,000 total on marketing and sales in a month, acquiring 500 customers, resulting in a blended CAC of $200.
Best Practices
Track blended CAC alongside channel-specific CAC to ensure organic growth is not subsidizing underperforming paid channels, and segment by customer type for accuracy.