Automation
Chatbot
A chatbot is an automated messaging tool that simulates human conversation to assist website visitors, answer questions, and guide users through processes. It enhances customer experience by providing instant, 24/7 support.
Examples
An insurance company deploys a chatbot on its homepage to answer common policy questions and collect lead information.
Best Practices
Design chatbot flows for the most common user queries and always provide an option to connect with a human agent.