Content Marketing
Content Distribution
Content distribution is the process of promoting and sharing content across various channels to maximize its reach and impact. It spans owned channels like email and blogs, earned channels like PR, and paid channels like ads.
Examples
A company distributes a new research report through its blog, email newsletter, LinkedIn posts, and a paid content syndication network.
Best Practices
Develop a distribution plan for every piece of content, repurpose across formats, and allocate budget for promoting top-performing pieces.