Analytics
Cookieless Tracking
Cookieless tracking refers to methods of measuring user behavior and attributing conversions without relying on third-party cookies. It encompasses techniques like server-side tracking, first-party data strategies, and privacy-preserving APIs.
Examples
A publisher implements server-side event tracking and first-party cookies to maintain attribution accuracy after browsers block third-party cookies.
Best Practices
Invest in a robust first-party data strategy, implement server-side tagging, and test privacy sandbox APIs early to prepare for a fully cookieless ecosystem.