Advertising
Cost Per Lead
Cost per lead (CPL) is the amount spent to generate a single qualified lead through a marketing campaign. It helps marketers evaluate which lead generation channels and tactics are most cost-effective.
Examples
A webinar campaign costs $3,000 and generates 150 registrants, resulting in a cost per lead of $20.
Best Practices
Track CPL by channel and campaign type, and factor in lead quality alongside cost to get a true picture of efficiency.