Advertising
Cost Per View
Cost per view (CPV) is a pricing model for video advertising where the advertiser pays each time a user watches their video ad for a specified duration. It is commonly used for YouTube and other video ad platforms.
Examples
A brand runs a YouTube pre-roll campaign at a CPV of $0.05, paying five cents each time a viewer watches at least 30 seconds of the ad.
Best Practices
Hook viewers in the first five seconds, target relevant audiences precisely, and compare CPV with view-through conversion rates.