CRM
CRM
A CRM (Customer Relationship Management) system is software that manages a company's interactions and relationships with current and potential customers. It centralizes customer data to improve relationships and drive sales.
Examples
A sales team uses a CRM to track every prospect interaction, manage pipeline stages, and automate follow-up tasks.
Best Practices
Keep CRM data clean and current, train all team members on proper usage, and integrate it with your marketing automation tools.