SEO
Digital PR
Digital PR combines traditional public relations with SEO and content marketing to earn high-authority backlinks, brand mentions, and media coverage through online publications. It is one of the most effective link building strategies for improving search rankings.
Examples
A fintech company creates an original research report on consumer spending trends, pitches it to financial journalists, and earns backlinks from major publications like Forbes and Bloomberg.
Best Practices
Create genuinely newsworthy assets like original data and research, build relationships with relevant journalists, tailor pitches to each publication, and track link acquisition alongside brand mentions.