General Marketing
Direct Mail
Direct mail is a marketing strategy that involves sending physical promotional materials like postcards, catalogs, or letters directly to a targeted audience. It offers a tangible, personal touch in an increasingly digital world.
Examples
A real estate agent sends personalized postcards to homeowners in a specific neighborhood highlighting recent sales and offering free home valuations.
Best Practices
Personalize direct mail pieces, track responses with unique codes or URLs, and integrate with digital follow-up campaigns.