General Marketing
Flywheel Model
The flywheel model is a marketing framework that replaces the traditional funnel with a circular model where customers power growth through word-of-mouth and referrals. It emphasizes delighting customers to fuel sustainable momentum.
Examples
A SaaS company adopts the flywheel model by investing heavily in customer success, leading to increased referrals and organic growth.
Best Practices
Reduce friction at every customer touchpoint and invest in post-sale experiences to turn customers into promoters.