General Marketing
Guerrilla Marketing
Guerrilla marketing is an unconventional marketing strategy that uses surprise, creativity, and low-cost tactics to promote a brand or product. It aims to create memorable experiences that generate buzz and word-of-mouth.
Examples
A beverage company paints a crosswalk to look like french fries coming out of their branded packaging to grab pedestrian attention.
Best Practices
Ensure guerrilla campaigns align with your brand identity and are appropriate for the context to avoid negative backlash.