Branding
Key Message
A key message is a core statement that communicates the most important points a brand wants its audience to understand and remember. Key messages provide consistency across all marketing communications.
Examples
A cybersecurity company defines three key messages focused on reliability, ease of use, and 24/7 support to use across all its marketing materials.
Best Practices
Limit key messages to three to five statements, tailor them to each audience segment, and ensure all team members can articulate them.