Social Media
Micro-Influencer
A micro-influencer is a social media user with a following typically between 1,000 and 100,000 who has high engagement rates within a specific niche. They often deliver higher engagement and trust than mega-influencers.
Examples
A skincare brand partners with 20 micro-influencers in the clean beauty niche, generating more conversions per dollar than a single celebrity deal.
Best Practices
Prioritize micro-influencers with genuine audience engagement over follower count, and build long-term relationships for authentic partnerships.