Social Media
Newsjacking
Newsjacking is the practice of aligning a brand's marketing message with a breaking news story or trending topic to gain visibility and relevance. It requires speed, relevance, and sensitivity to be effective.
Examples
A snack brand creates a witty social media post referencing a trending cultural moment, earning millions of impressions and media coverage.
Best Practices
Act quickly on relevant trends, ensure your brand connection is authentic, and avoid hijacking sensitive or tragic events.