Advertising
Programmatic Guaranteed
Programmatic guaranteed is a direct deal between an advertiser and publisher executed through programmatic technology, combining the automation of programmatic with the assurance of reserved inventory and fixed pricing. It guarantees specific impression volumes at agreed-upon rates.
Examples
A luxury auto brand secures a programmatic guaranteed deal for one million premium video impressions on a top automotive publisher at a fixed CPM of $25.
Best Practices
Use programmatic guaranteed for premium placements where brand safety and inventory quality are paramount, negotiate competitive fixed CPMs, and align creative delivery with the publisher's specs.