Advertising
Real-Time Bidding
Real-time bidding (RTB) is an automated auction process where ad impressions are bought and sold in milliseconds as a webpage loads. It enables advertisers to bid on individual impressions based on user data and targeting criteria.
Examples
When a user visits a news website, an RTB auction takes place in under 100 milliseconds to determine which advertiser's ad is shown.
Best Practices
Set maximum bid limits aligned with your target CPA and use data-driven bidding strategies to optimize for conversion value.