Analytics
Share of Voice
Share of voice (SOV) is a metric that measures how much of the total market conversation or advertising in a category is attributed to a specific brand. It indicates relative market presence compared to competitors.
Examples
A brand analysis reveals a 22% share of voice in social media conversations about sustainable fashion, up from 15% the previous quarter.
Best Practices
Track share of voice across paid, earned, and owned channels and benchmark against key competitors to assess market presence.