SEO
Skyscraper Technique
The skyscraper technique is a link-building and content strategy where you find high-performing content on a topic, create a substantially better version, and then reach out to sites linking to the original to suggest your improved resource. It leverages proven demand to earn backlinks systematically.
Examples
A marketer finds a popular but outdated "50 SEO Tips" post, creates a comprehensive "120 SEO Tips for 2025" guide, and earns 45 backlinks from sites that linked to the original.
Best Practices
Only target content where you can deliver genuinely superior value, personalize your outreach emails, and ensure your content is more current, visual, and comprehensive.