General Marketing
Touchpoint
A touchpoint is any interaction or moment of contact between a customer and a brand throughout the customer journey. Touchpoints include ads, website visits, emails, social posts, customer service calls, and in-store experiences.
Examples
A customer journey analysis identifies 15 touchpoints from first ad click through purchase, including email, social, and support interactions.
Best Practices
Map all customer touchpoints, ensure brand consistency across each one, and identify which touchpoints have the greatest impact on conversion.