Branding
Unique Selling Proposition
A unique selling proposition (USP) is a distinct benefit or feature that sets a product or brand apart from competitors. It communicates why customers should choose your offering over alternatives.
Examples
A pizza delivery chain's USP of "Delivered in 30 minutes or it's free" clearly differentiates it from competitors.
Best Practices
Base your USP on a genuine competitive advantage that matters to your target audience and can be consistently delivered.