Social Media
User-Generated Content
User-generated content (UGC) is any content created by customers or users rather than the brand itself, including reviews, photos, videos, and social posts. It provides authentic social proof and drives engagement.
Examples
A clothing brand reposts customer Instagram photos wearing its products with the hashtag #MyStyleStory on its official account.
Best Practices
Encourage UGC through contests and branded hashtags, always credit creators, and obtain permission before repurposing content.