Analytics
Viral Coefficient
The viral coefficient is a metric that measures how many new users each existing user generates through referrals and sharing. A viral coefficient greater than one indicates exponential growth potential.
Examples
An app with a viral coefficient of 1.3 means each user refers an average of 1.3 new users, creating compounding growth.
Best Practices
Optimize the sharing mechanism, reduce friction in the referral process, and incentivize both the referrer and the new user.