Digital Marketing
Website Accessibility
Website accessibility ensures that digital experiences are usable by people of all abilities, including those with visual, auditory, motor, and cognitive disabilities. In marketing, accessibility expands your addressable audience and is increasingly a legal requirement.
Examples
A brand redesigns its website to meet WCAG 2.1 AA standards, adding alt text to all images, ensuring keyboard navigation, and providing video captions, reaching 15% more potential customers.
Best Practices
Follow WCAG 2.1 guidelines as a baseline, conduct accessibility audits with assistive technology users, include accessibility in your design system, and treat it as an ongoing practice not a one-time project.