Email Marketing
Win-Back Campaign
A win-back campaign is a targeted marketing initiative designed to re-engage customers who have become inactive or lapsed. It uses personalized messaging and incentives to bring former customers back.
Examples
A subscription service emails inactive users with a "We miss you" message and a 30% discount code to reactivate their membership.
Best Practices
Segment lapsed customers by recency and value, test different incentive levels, and include a clear deadline to create urgency.