General Marketing
Word-of-Mouth
Word-of-mouth marketing is the organic spread of brand messages through personal recommendations, conversations, and reviews. It is one of the most trusted and influential forms of marketing.
Examples
A new restaurant becomes popular primarily through word-of-mouth as satisfied diners enthusiastically recommend it to friends and family.
Best Practices
Exceed customer expectations, create remarkable experiences worth talking about, and make it easy for customers to share their positive experiences.