ABM Stats 2026: Key Statistics for 2026
Account-based marketing aligns sales and marketing efforts around high-value target accounts. These statistics reveal the current adoption and effectiveness of ABM strategies.
Key Statistics
94% of B2B marketers have an ABM program, up from 77% three years ago
Source: Demandbase (2025)
Audit your marketing freeABM delivers 208% higher revenue for companies that align sales and marketing
Source: MarketingProfs (2024)
Audit your marketing freeThe average ABM campaign generates 73% larger deal sizes than non-ABM campaigns
Source: ITSMA (2025)
Audit your marketing freeABM programs deliver 97% higher ROI than other marketing approaches
Source: Demandbase (2024)
Audit your marketing freeIntent data usage in ABM programs grew 58% year-over-year
Source: Bombora (2025)
Audit your marketing freeCompanies with mature ABM programs attribute 79% of pipeline to ABM efforts
Source: Forrester (2024)
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Key Takeaway
ABM has reached near-universal adoption in B2B marketing with compelling ROI and pipeline metrics. Intent data integration is the key innovation driving ABM effectiveness by enabling better account prioritization and timing.
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