Account-Based Marketing Statistics: Key Statistics for 2026
Account-based marketing targets high-value accounts with personalized campaigns rather than casting a wide net. It has become the dominant strategy for enterprise B2B marketing.
Key Statistics
87% of B2B marketers say ABM outperforms all other marketing investments in terms of ROI
Source: ITSMA (2024)
Audit your marketing freeCompanies using ABM generate 208% more revenue from their marketing efforts
Source: Forrester (2024)
Audit your marketing free67% of brands use account-based marketing
Source: Demandbase (2024)
Audit your marketing freeABM deals are 33% larger on average than non-ABM deals
Source: Gartner (2024)
Audit your marketing free91% of companies with ABM programs report an increase in average deal size
Source: SiriusDecisions (2024)
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Key Takeaway
ABM consistently delivers the highest ROI of any B2B marketing strategy and produces significantly larger deals. Its adoption is now mainstream rather than experimental among B2B organizations.
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