Ad Fraud Loss Statistics 2026: Key Statistics for 2026
Ad fraud siphons billions from advertising budgets through fake impressions, clicks, and conversions. These statistics quantify the scale of the problem and the effectiveness of countermeasures.
Key Statistics
Global ad fraud losses are estimated at $84 billion in 2026, up from $65 billion in 2023
Source: Juniper Research (2026)
Audit your marketing freeInvalid traffic (IVT) affects 17% of programmatic ad impressions on average
Source: DoubleVerify (2026)
Audit your marketing freeCTV ad fraud rates reached 24% in unverified inventory, the highest of any channel
Source: DoubleVerify (2025)
Audit your marketing freeBot-driven click fraud accounts for 14% of all PPC clicks globally
Source: ClickCease (2025)
Audit your marketing freeAdvertisers using fraud verification tools reduce waste by 68% compared to unprotected campaigns
Source: IAS (2025)
Audit your marketing freeApp install fraud rates average 22% across mobile advertising networks
Source: AppsFlyer (2025)
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Key Takeaway
Ad fraud continues growing in scale, with CTV and mobile being the most vulnerable channels. Fraud verification tools are essential — the cost of verification is a fraction of the waste it prevents.
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