Ad Fraud Statistics: Key Statistics for 2026
Ad fraud remains one of the biggest challenges in digital advertising, costing billions annually. Understanding fraud patterns helps advertisers protect their budgets.
Key Statistics
Ad fraud will cost advertisers an estimated $100 billion globally in 2024
Source: Juniper Research (2024)
Audit your marketing free22% of all digital ad spend is wasted on fraudulent traffic
Source: Lunio (2024)
Audit your marketing freeProgrammatic display has the highest ad fraud rate at 17%
Source: DoubleVerify (2024)
Audit your marketing freeBot traffic accounts for 42% of all internet traffic, up from 33% in 2020
Source: Imperva (2024)
Audit your marketing freeAdvertisers using fraud detection tools save an average of 15-20% of their ad budget
Source: DoubleVerify (2024)
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Key Takeaway
Ad fraud is a $100 billion problem that affects every digital channel. Investing in fraud detection tools typically pays for itself many times over in budget savings.
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