Automotive Marketing Stats 2026: Key Statistics for 2026
Automotive marketing is being transformed by the shift to online research and digital retailing. These statistics reveal how car brands and dealers are adapting their marketing strategies.
Key Statistics
The average automotive dealership spends $685 per vehicle sold on marketing
Source: NADA (2025)
Audit your marketing free92% of car buyers research online before visiting a dealership
Source: Google (2024)
Audit your marketing freeDigital channels now account for 62% of total automotive advertising spend
Source: eMarketer (2025)
Audit your marketing freeVideo content influences 75% of auto shoppers in their purchase decision
Source: Google (2024)
Audit your marketing freeEV marketing spend grew 85% year-over-year across all major auto brands
Source: Kantar (2025)
Audit your marketing freeThe average automotive customer visits 4.2 websites before purchasing
Source: Cox Automotive (2024)
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Key Takeaway
Online research now dominates the car buying journey, making digital presence essential for dealers and brands. Video content and EV-focused marketing represent the highest-growth areas in automotive advertising.
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