Average Order Value (AOV) Trends: Key Statistics for 2026
Average order value measures the typical dollar amount per transaction and is a key revenue lever. Small increases in AOV can dramatically impact profitability.
Key Statistics
The average AOV for ecommerce in the US is $128
Source: Statista (2024)
Audit your marketing freeDesktop shoppers have a 35% higher AOV than mobile shoppers
Source: Adobe (2024)
Audit your marketing freeFree shipping thresholds increase AOV by an average of 30%
Source: UPS (2024)
Audit your marketing freeProduct bundling increases AOV by 20-35% for most ecommerce categories
Source: McKinsey (2024)
Audit your marketing freeCustomers acquired through email have a 12% higher AOV than those from social media
Source: Shopify (2024)
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Key Takeaway
AOV is highly influenced by device type and acquisition channel. Free shipping thresholds and product bundling are the most accessible tactics for driving higher order values.
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