B2B Intent Data Statistics: Key Statistics for 2026
Intent data reveals which companies are actively researching solutions in your category. It enables marketers to prioritize accounts showing genuine buying signals.
Key Statistics
62% of B2B marketers say intent data improves their ABM targeting
Source: Demandbase (2024)
Audit your marketing freeLeads sourced from intent data convert at 2.5x the rate of standard inbound leads
Source: Bombora (2024)
Audit your marketing free57% of B2B companies currently use intent data in their marketing strategy
Source: Demand Gen Report (2024)
Audit your marketing freeIntent-driven campaigns produce 40% higher pipeline velocity
Source: TrustRadius (2024)
Audit your marketing freeCompanies using intent data see a 202% increase in conversion from MQL to SQL
Source: Bombora (2024)
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Key Takeaway
Intent data is a game-changer for B2B marketing, dramatically improving lead quality and conversion rates. Its adoption has moved past early-adopter phase with the majority of B2B companies now using it.
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