B2C Marketing Stats 2026: Key Statistics for 2026
B2C marketing moves faster than ever as consumer attention fragments across platforms and formats. These benchmarks help consumer brands evaluate their marketing performance.
Key Statistics
B2C companies allocate an average of 13.7% of revenue to marketing
Source: Gartner (2025)
Audit your marketing freeThe average B2C email open rate is 19.7% with a 2.3% click-through rate
Source: Mailchimp (2024)
Audit your marketing freeShort-form video drives 2.5x more engagement than any other B2C content format
Source: HubSpot (2025)
Audit your marketing free78% of B2C purchases are influenced by social media in some way
Source: Sprout Social (2024)
Audit your marketing freeB2C brands with loyalty programs see 29% higher average order values
Source: Bond Brand Loyalty (2025)
Audit your marketing freeThe average B2C website conversion rate is 3.1% across all industries
Source: WordStream (2024)
Audit your marketing freeHow does your marketing stack up?
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Key Takeaway
B2C marketing is increasingly driven by short-form video and social media influence. Loyalty programs deliver meaningful revenue uplift, and brands that invest in both acquisition and retention outperform those focused solely on new customer growth.
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