Boomer Marketing Stats 2026: Key Statistics for 2026
Baby Boomers control significant wealth and are more digitally active than many marketers assume. These statistics help brands effectively reach and engage Boomer consumers.
Key Statistics
Baby Boomers control 53% of US household wealth totaling $73 trillion
Source: Federal Reserve (2025)
Audit your marketing free83% of Boomers use a smartphone and 74% use social media regularly
Source: Pew Research (2024)
Audit your marketing freeBoomers spend 27% more per online transaction than Millennials
Source: AARP (2025)
Audit your marketing freeFacebook is used by 68% of Boomers, making it the dominant social platform for the generation
Source: Pew Research (2024)
Audit your marketing freeEmail open rates among Boomers average 31.2%, the highest of any generation
Source: Mailchimp (2025)
Audit your marketing freeBoomers are the most brand-loyal generation with 56% sticking to preferred brands
Source: McKinsey (2024)
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Key Takeaway
Boomers represent an underserved marketing opportunity with massive wealth, high digital engagement, and the strongest brand loyalty of any generation. Email and Facebook are the most effective channels for reaching this valuable demographic.
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