Buy Now Pay Later (BNPL) Statistics: Key Statistics for 2026
Buy Now Pay Later services have rapidly changed how consumers approach online purchases. BNPL options at checkout influence both conversion rates and average order values.
Key Statistics
BNPL users in the US reached 79 million in 2024
Source: eMarketer (2024)
Audit your marketing freeOffering BNPL at checkout increases conversion rates by 20-30%
Source: Afterpay (2024)
Audit your marketing freeBNPL increases average order value by 45% on average
Source: Klarna (2024)
Audit your marketing free60% of BNPL users are Millennials or Gen Z
Source: Statista (2024)
Audit your marketing freeGlobal BNPL transaction volume is projected to reach $576 billion by 2026
Source: Juniper Research (2024)
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Key Takeaway
BNPL services deliver significant conversion and AOV improvements and are especially popular with younger demographics. Offering BNPL has become a competitive necessity for most ecommerce retailers.
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