CAC by Industry 2026: Key Statistics for 2026
Customer acquisition cost varies dramatically by industry, business model, and target customer segment. These benchmarks help organizations evaluate whether their CAC is competitive.
Key Statistics
The average CAC for SaaS companies is $702 for SMB and $1,450 for enterprise
Source: ProfitWell (2025)
Audit your marketing freeEcommerce average CAC is $70 for DTC brands and $89 for marketplace sellers
Source: Shopify (2024)
Audit your marketing freeFinancial services average CAC is $784, among the highest across industries
Source: Invesp (2025)
Audit your marketing freeHealthcare CAC averages $327 for patient acquisition
Source: Kyruus (2024)
Audit your marketing freeEducation CAC averages $862 for online course enrollment
Source: Holon IQ (2025)
Audit your marketing freeAverage CAC across all industries increased 22% over the past two years
Source: ProfitWell (2024)
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Key Takeaway
Customer acquisition costs are rising across all industries, making retention and lifetime value optimization increasingly important. Financial services and education face the highest acquisition costs, while ecommerce benefits from lower barriers to conversion.
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