Connected TV Ad Spend Stats: Key Statistics for 2026
Connected TV combines the impact of television advertising with the targeting precision of digital. These statistics track CTV's explosive growth as a premium advertising channel.
Key Statistics
Connected TV ad spend reached $33 billion in 2026, up 22% year-over-year
Source: eMarketer (2026)
87% of US households now have at least one connected TV device
Source: Leichtman Research (2026)
CTV ads have a 95% video completion rate compared to 65% for mobile video ads
Source: FreeWheel (2025)
CTV offers 2.5x better targeting precision than linear TV through household-level data
Source: The Trade Desk (2025)
Average CTV CPM is $35-45, positioned between linear TV ($15-25) and premium digital video ($25-35)
Source: SpotX (2025)
Ad-supported streaming viewership grew 28% as consumers shifted away from ad-free tiers
Source: Nielsen (2025)
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Key Takeaway
CTV is the fastest-growing premium advertising channel, combining TV-like completion rates with digital targeting. Increasing ad-supported viewership makes CTV an essential component of any brand media plan.