Consumer Behavior Statistics: Key Statistics for 2026
Consumer behavior has shifted dramatically in recent years, driven by technology adoption and changing expectations. Understanding these patterns is essential for effective B2C marketing.
Key Statistics
81% of consumers research online before making a major purchase
Source: GE Capital (2024)
Audit your marketing free73% of consumers use multiple channels during their shopping journey
Source: Harvard Business Review (2024)
Audit your marketing free66% of consumers expect companies to understand their unique needs
Source: Salesforce (2024)
Audit your marketing free54% of consumers would rather watch a video about a product than read a description
Source: HubSpot (2024)
Audit your marketing free88% of consumers trust online reviews as much as personal recommendations
Source: BrightLocal (2024)
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Key Takeaway
Modern consumers research extensively, expect personalized experiences, and rely heavily on reviews and video. Omnichannel presence and review management are foundational B2C requirements.
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