Consumer Privacy and Marketing Statistics: Key Statistics for 2026
Consumer privacy has become a central concern in digital marketing. Balancing personalization with privacy expectations is now a critical brand competency.
Key Statistics
86% of consumers say data privacy is a growing concern for them
Source: KPMG (2024)
Audit your marketing free79% of consumers are willing to share personal data in exchange for personalized experiences
Source: Salesforce (2024)
Audit your marketing free68% of consumers are concerned about the amount of data businesses collect
Source: Pew Research (2024)
Audit your marketing freeThird-party cookie deprecation will impact $10 billion in advertising revenue
Source: eMarketer (2024)
Audit your marketing free87% of consumers would take their business elsewhere if they did not trust a company with their data
Source: PwC (2024)
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Key Takeaway
Consumers want personalization but are deeply concerned about data practices. First-party data strategies and transparent privacy policies are essential for maintaining consumer trust.
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