Digital Marketing Spend Stats 2026: Key Statistics for 2026
Digital marketing spending continues to grow as a share of total marketing investment. These statistics capture the scale and trajectory of digital marketing expenditure globally.
Key Statistics
Global digital advertising spending reached $740 billion, representing 67% of total ad spend
Source: eMarketer (2025)
US digital ad spending reached $315 billion, up 14.2% year-over-year
Source: eMarketer (2024)
Mobile advertising accounts for 72.4% of all digital ad spending
Source: Statista (2025)
Digital marketing budget growth outpaced overall marketing budget growth by 8 percentage points
Source: Gartner (2024)
Google and Meta together capture 47.2% of global digital ad revenue
Source: eMarketer (2025)
Asia-Pacific surpassed North America in total digital ad spend for the first time
Source: eMarketer (2024)
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Key Takeaway
Digital marketing spending continues its upward trajectory with mobile capturing the lion share. The growing dominance of a few major platforms concentrates ad spend, while Asia-Pacific emerging as the largest market signals a geographic shift.