Display Ad Spend 2026: Key Statistics for 2026
Display advertising has evolved beyond simple banner ads into a sophisticated programmatic channel. These statistics capture display ad spending trends and performance benchmarks.
Key Statistics
Global display ad spending reached $198 billion with programmatic accounting for 91%
Source: eMarketer (2025)
Audit your marketing freeRich media display ads deliver 267% higher CTR than standard banner ads
Source: DoubleVerify (2024)
Audit your marketing freeDisplay ad viewability rates reached 72% on desktop and 63% on mobile
Source: IAS (2025)
Audit your marketing freeThe average display ad CPM is $3.12 for programmatic open exchange
Source: eMarketer (2024)
Audit your marketing freeContextual display targeting spend grew 35% year-over-year
Source: Statista (2025)
Audit your marketing freeNative display formats account for 65% of display ad spend
Source: eMarketer (2024)
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Key Takeaway
Display advertising is now almost entirely programmatic with native formats dominating spend. Contextual targeting is growing rapidly as a privacy-compliant alternative to behavioral targeting.
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