DOOH Digital Out-of-Home Growth: Key Statistics for 2026
Digital out-of-home advertising combines the impact of outdoor media with digital targeting and measurement. These statistics track the growth of DOOH as it becomes a programmatic channel.
Key Statistics
DOOH ad spending reached $18.3 billion globally in 2026, growing 15% year-over-year
Source: Statista (2026)
Audit your marketing freeProgrammatic DOOH grew 42% and now represents 35% of total DOOH spend
Source: VIOOH (2026)
Audit your marketing freeDOOH screens reach 70% of the US population weekly through transit, retail, and street furniture
Source: OAAA (2025)
Audit your marketing freeDOOH campaigns combined with mobile retargeting see 48% higher conversion rates
Source: Broadsign (2025)
Audit your marketing freeReal-time weather and daypart triggers in DOOH increase ad effectiveness by 25%
Source: JCDecaux (2025)
Audit your marketing freeDOOH ads generate 2.5x more positive brand sentiment than digital display
Source: Nielsen (2025)
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Key Takeaway
DOOH is being transformed by programmatic buying, real-time triggers, and cross-device measurement. Its high reach and positive brand sentiment make it an increasingly important component of omnichannel media plans.
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