Email Marketing Stats 2026: Key Statistics for 2026
Email marketing continues to deliver the highest ROI of any digital marketing channel. These updated statistics for 2026 provide marketers with the latest benchmarks and trends.
Key Statistics
Email marketing delivers an average ROI of $42 for every $1 spent
Source: DMA (2025)
Audit your marketing free4.48 billion people worldwide use email, projected to reach 4.73 billion by 2027
Source: Statista (2025)
Audit your marketing freeAutomated email campaigns generate 320% more revenue than non-automated emails
Source: Campaign Monitor (2024)
Audit your marketing freeInteractive email elements increase click rates by 73%
Source: Litmus (2025)
Audit your marketing freeAMP for email adoption grew 52% year-over-year among enterprise senders
Source: Litmus (2024)
Audit your marketing freeThe average email list size grew 14% year-over-year across all industries
Source: Mailchimp (2025)
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Key Takeaway
Email marketing remains the highest-ROI digital channel with growing global reach. Automation and interactive elements are the key innovations driving performance gains in 2026.
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